Email open rates matter a lot. Email marketers put a lot of effort into making emails friendly, compelling and loaded with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are a baseline metric in email marketing. It's a simple issues: to get eyes on your content and pitch, you need people...
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Responsible marketers often worry about CAN-SPAM Act compliance, and perhaps rightfully so. But honestly there is little to fear here. The act merely sets rules for commercial email marketing, including the right of consumers to stop receiving emails they didn't request. That's not such a bad thing. Although it sounds like the CAN-SPAM Act covers only bulk email, it really covers much more. The rules apply to...
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Everybody makes mistakes, and they can be embarrassing. Luckily, most of the time a simple “whoops” isn’t fatal. Unless you’re sending email to a large list of customers, because in that case simple email marketing mistakes can give your business a big black eye — or worse, land you in trouble with regulators. Let’s talk about some common email marketing errors and some best practices you...
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YNOT Mail Privacy Policy Last Modified: April 1, 2018 This Privacy Policy applies to all of the products, services and websites (collectively, our “Services”) offered by YNOT Business Services LLC or its subsidiaries (collectively, “YNOT”), and therefore applies specifically to the YNOT Mail service. By using our Services and/or registering with YNOT, you acknowledge and accept the provisions in this Privacy Policy and grant YNOT permission to...
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